With the growing times, email marketing has become the fondest medium among the top marketers. The ROI through email marketing is approx 4300%! That’s really huge though. The right email designs and the content is the key here.

You have the right email template design, maybe the unique, right preferred content yet the email marketing campaign’s success depends on the type of the email list you have. After all you are creating the content and designs for your subscribers, aren’t you?

As an email marketer I agree that we face the unusual challenges while working on the campaign and growing the email list with the accurate and real time subscribers. Majorly we often the face these two challenges:

Controlling the Email churn rate

1. Allow your subscribers to set the email preferences for them.
2. Organize the surveys from time to time to know the type of content your subscribers would like to expect from you.
3. Take the help of double opt-in method to confirm that you have actually interest your subscribers.
4. Segment the list to send the relevant and objective emails.
5. For the better user experience, engaging emails are must.
6. Adopt the right approaches for email personalization.
7. If there are any disengaged subscribers from the list, send them the re-engagement emails.

If you are growing your email list by purchasing them, let me remind you, it is a trap! Although it may seem as a shortcut to the success of the email marketing campaign yet it is not. The purchased email list do not have benefits as you may think. Here’s why we are saying NO to buy the email list:

1. Not all email addresses on the purchased list are genuine and valid.
2. There are risks involved while mailing these email addresses. You will reported as a spammer.
3. Receiving poor response rate means poor success rate for the campaign.
4. The chances to have deliverability issues are high thus damaging your reputation as a sender among the audience.

1. Landing pages on your website.
2. Giveaways, contests and surveys.
3. Opt-ins
4. Social ads on the popular social media channels.

How to add the opt-ins on your website? Well, you can do it through the use of the opt-in forms available on the website. In fact, according to us, it is an ideal method to build the email list. Why?

Opt in forms on the website allows you to inform the subscribers that you are collecting their email addresses so as to send them the newsletters and emails. In this blog we will majorly focus on the discussions regarding opt-ins.

Where to place the opt-ins on the website?

Opt-in forms on the website are very important to be easily visible as well as available for the subscribers. How would make the opt-in forms accessible to the visitors? Here are the clues to work on:

It’s a Wrap!

While there are some niche key-points to look after when it comes to create and build the organic email list, we have shared the improved metrics for campaign performance. You can share your experience with us after practicing the above opt-ins for the better organic email list.